Prospecting is a challenge for many people who are involved with a network marketing company. I don't know how many people have come to me in the last four years asking me, "How do I get someone to join my home business?" It's very frustrating for most, especially when you're enrolled under an uneducated team that only passes on uneducated information. Then to make matters worse, you join all these free lead Websites that promise fresh, free, and responsive leads only to get socked with a spam complaint and no real prospects. No prospects are free unless you generate them yourself!
1. Start a Newsletter
If you have a Website up and running, start a free newsletter asking visitors to subscribe in order to receive free information on starting a home business. You may even want to offer a bonus. For example: "Subscribe to my monthly newsletter and receive a free e-book on how to maximize your home business profits." People love getting stuff for free, and they will be delighted to join your newsletter. Before you know it you will have hundreds of prospects.
2. Social Networking Sites
Sites such as Squidoo and Hub Pages can help you get in touch with like-minded people who may be interested in joining your home business opportunity. Not only will you meet tons of potential prospects, but you will have many networking tools available to you. Start using the power of these free social networking sites to build your business.
3. Use a Lead Capture Page
This is usually a one-page Website that can be used to attract visitors to your home business opportunity. Provide just enough information to spark their interest leaving them wanting additional information. In order for them to receive the information, they will need to submit their contact information using a form on your Website.
4. Use Video in Your Marketing
Video has become one of the most effective ways to market because people love video - it's more personal. You'll produce better quality leads because perspective prospects and partners have already decided that they like and trust you. Whether you use You Tube etc., or place video on your own site you'll be a step ahead because the search engines favor video, so any content with video is placed toward the front of the search listings.
Generating your own leads is the fastest and cheapest way to build your home business. The four techniques above require the least amount of effort that will give you the biggest results in the shortest amount of time. credit:ezinearticles
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